Brand identity design for startups that outgrew the logo.
Naming, logo, type, color, motion and guidelines, built as a system your team can use without asking us. Designed by the same people who can build the site and product it lives on.
- from brief to launched brand for Convert Yesterday
- 1 week
- for ScalixAI's identity and Framer site, shipped together
- 4 weeks
- as Volt's brand, website and product partner
- 2+ years
Trusted by founders at
A brand is how fast a stranger decides to trust you.
Investors, customers and candidates all make that call before they talk to you. We design for that moment, not for the brand deck.
What an identity you've outgrown costs you.
The logo you made at 2am got you here. These are the signs it won't get you through the next round.
- 01
You look earlier-stage than you are
The product has traction and the company has revenue, but the first impression still says side project. Buyers and investors price that in.
- 02
Every new asset starts from scratch
With no system, each deck, ad and landing page is a fresh design debate. Launch week turns into a hundred small decisions nobody budgeted for.
- 03
The deck, site and product look like three companies
Different colors, different type, different tone. People notice the inconsistency before they notice the product.
- 04
Only the founder can explain the brand
If the story lives in one person's head, it doesn't scale to sales, hiring or marketing. Guidelines put it on paper.
What's included in brand identity design.
Everything a funded startup needs to show up consistently, done by one team.
- 01
Brand audit and strategy
Where the brand stands today, who it's for and what it needs to say. The brief every later decision gets checked against.
- 02
Naming
Company and product names when you need one, tested against how they sound, look and hold up next to competitors.
- 03
Visual identity
Logo, typography, color and layout rules designed as one system that works at favicon size and on a billboard.
- 04
Brand guidelines
A practical guide your team and future hires can follow, with real examples instead of a list of don'ts.
- 05
Illustration and motion
Custom illustration and motion design so the brand has a way of moving and explaining, not only a way of looking.
- 06
Launch assets
Pitch deck, app store assets and marketing material. The hundred small things nobody plans for until launch week.
How a brand identity project runs.
Short stages with something concrete at the end of each. You review work every week, so there is no big reveal to go wrong.
1 to 4 weeks
for most identity projects
Convert Yesterday went from brief to launched brand in one week. ScalixAI's identity and Framer site shipped together in four. Naming or a full rebrand of a live product adds time.
- 1Week 1
Audit and strategy
We review what exists, talk to the founders, and look at who you're compared against. Then we write down what the brand has to do.
You leave withA one-page brand brief you sign off on
- 2Weeks 1 to 2
Identity directions
Distinct visual routes built on the brief, each shown on real surfaces like your homepage and product, so you choose between outcomes rather than logos.
You leave withA chosen direction
- 3Weeks 2 to 3
The system
We build out the chosen direction: logo suite, type, color, layout, illustration and motion, tested across the places it will be used.
You leave withThe full identity system in Figma
- 4Weeks 3 to 4
Guidelines and launch assets
Guidelines, deck, social and app store assets. If we're also building your site, the brand goes straight into it with the same team.
You leave withGuidelines, source files and launch-ready assets
What founders say about the brand work.
“Convert Yesterday was my first startup, and I needed a partner who understood the value I was bringing to the table. Hexcode got it from day one. They prototyped, wireframed, and went back and forth with me until the vision clicked, and they added things I hadn't even thought of.”
Billal QureshiFounder and CEO, Convert Yesterday“Shabbir and the team at Hexcode did an incredible job with our brand and website refresh. We had patients telling us the next day how much they appreciated it. They were responsive, creative, and a pleasure to work with.”
Dr. Munira LokhandwalaFounder, StarBrite Dental“Working with Hexcode has felt like having an in-house design team from day one. They didn't just execute, they shaped product flows, clarified our brand voice, and brought consistency across app, web, and marketing.”
Lalit BihaniCEO and Co-founder, Volt Money“I've worked with a lot of designers, but Shabbir and the team at Hexcode have honestly been next level. Their response time is fast, their designs are beautiful, and they're incredibly smart with color and layout. Everything feels modern, clean and intentional.”
Waqas KhokharFounder, ScalixAI
More reviews, including video, on The Proof
Who brand identity design is for.
We adapt the scope to the stage. These are the projects we take on most.
- 01
A new company with no identity yet
You have an offer and a name, or need the name too. We build the brand from zero so you launch looking like a real company.
- 02
A rebrand before the next round
The company grew up and the brand didn't. We rework it so the story matches the traction.
- 03
A brand refresh for an established business
Keep the recognition you've earned and update what's dated, like we did for StarBrite Dental.
- 04
Brand and website together
One team designs the identity and builds the site on it, so launch day has both.
- 05
Pitch decks and launch material
A fundraising deck or launch kit designed on your existing brand, when you need to look sharp by a date.
How long does a brand identity project take?
Most identity projects take 1 to 4 weeks. Convert Yesterday's brand launched in one week. ScalixAI's brand and website shipped together in four. Naming, or rebranding a product that's already live, adds time, and you'll get a timeline before we start.
What do we get at the end?
A full identity system: logo suite, typography, color, layout rules, illustration and motion where needed, written guidelines, source files, and the launch assets we agreed on, such as a pitch deck or app store assets.
Do you do naming?
Yes. Naming is part of the brand identity service when you need it, for a company or a product.
Can you also design and build our website?
Yes, and it's the most common next step. The same team carries the identity into the website and the product, so nothing gets reinterpreted along the way.
We already have a logo. Can you work with it?
Often, yes. A brand audit tells us what's worth keeping. Sometimes the logo stays and the system around it is what needs building.
How much does brand identity design cost?
We don't publish price tiers because scope changes the number too much. There are three ways to work with us: a fixed-scope project with a fixed timeline and price, a monthly retainer, or hourly for audits and advisory. Book a 30-minute call and you'll have a scoped proposal with deliverables, timeline and cost after it.
Who will we actually work with?
Senior designers and developers, and a founder on every project. No account managers and no handoff to juniors after the sales call. You get a shared Slack channel with the people doing the work.
Three ways to work with us.
All built for how founders actually operate.
No 12-month retainers with vague scopes. No mystery invoices. Pick the model that fits your stage, change it when your stage changes.
Project Based
Fixed scope, fixed timeline, fixed price. For launches, MVPs, brand identities, and marketing sites, with a senior team running it end to end and weekly demos. Start here if you already know what you need built.
Retainer
A dedicated design and dev pod inside your Slack, working off weekly priorities. No scope theatre. Start here if you're shipping continuously and tired of managing freelancers.
Hourly
Direct access to our seniors for advisory, audits, design sprints, and technical reviews. No minimum commitment. Start here if you want an expert opinion before committing to something bigger.