Brand and website design for B2B service firms that sell on credibility.
Identity, positioning and a site that answers buyer objections, from one senior team. Convert Yesterday launched its brand in 1 week and ScalixAI got its brand and site in 4.
- from brief to launched brand for Convert Yesterday
- 1 week
- for ScalixAI's brand identity and Framer site
- 4 weeks
- designed in 4 weeks for ScalixAI's Webflow rebuild
- 14 to 15 pages
What does a design partner do for a B2B services firm?
A services firm sells expertise before it sells a deliverable, so the brand and website have to prove the expertise first. A design partner builds the identity, positions the firm around the outcomes buyers check, and ships a site that answers objections where they come up. Convert Yesterday launched its brand in one week.
Why expert firms lose deals to better-looking ones.
In a business built on trust, the brand is the first thing a buyer reads. These are the patterns we keep fixing.
- 01
Real expertise, no visual identity
Convert Yesterday had a strong offer and no logo, no brand language and no system to present itself with. Nothing anchored trust before a client booked a call.
- 02
The brand is one founder
ScalixAI's site was founder-centric, which capped how prospects saw the company. Buyers were meeting one person, not an agency they could grow with.
- 03
The site can't keep up with publishing
ScalixAI's Framer build got slow and hard to extend as pages piled up, and shipping anything new on the homepage became a bottleneck.
- 04
Objections go unanswered
B2B buyers check results, methodology, named clients and risk reversal before booking a call. A site that doesn't answer those loses the call.
What we do for B2B service firms.
Brand through launch, done by one team. Nothing is handed to a third party.
- 01
Brand identity
Logo, type, color and guidelines built around what the firm does. Convert Yesterday's mark is built around the funnel and ScalixAI's around growth.
- 02
Positioning and messaging
Moving the story from the founder to the firm, with the founder's credentials as proof rather than the product, as we did for ScalixAI.
- 03
Site architecture around objections
Pages structured around what buyers check before booking: results, methodology, named clients and risk reversal. Each page answers a specific objection.
- 04
Platform builds and migrations
Webflow and Framer builds, and migrations between them that keep every URL, redirect and schema tag. ScalixAI's rankings held through the switch.
- 05
Calculators and lead qualification
Custom tools such as an ROI calculator, so prospects can model results and the site qualifies leads inside the funnel.
- 06
Trust patterns across the layout
Testimonials, case studies and client logos placed near pricing objections, service explanations and calls to action, not parked on one page.
The services B2B firms usually start with.
Each one is also a page of its own, with process, timeline and pricing.
What B2B founders say about working with us.
“Convert Yesterday was my first startup, and I needed a partner who understood the value I was bringing to the table. Hexcode got it from day one. They prototyped, wireframed, and went back and forth with me until the vision clicked, and they added things I hadn't even thought of.”
Billal QureshiFounder and CEO, Convert Yesterday“I've worked with a lot of designers, but Shabbir and the team at Hexcode have honestly been next level. Their response time is fast, their designs are beautiful, and they're incredibly smart with color and layout. Everything feels modern, clean and intentional.”
Waqas KhokharFounder, ScalixAI
More reviews, including video, on The Proof
Who this is for.
The B2B service firms we work with most.
- 01
Founder-led consultancies and audit services
Experts like Convert Yesterday, whose credibility is personal and whose brand has to carry it when they aren't in the room.
- 02
Agencies moving from founder brand to firm brand
Firms like ScalixAI that need prospects to see a team they can grow with, not one person.
- 03
Firms outgrowing a no-code site
Teams whose Framer or similar build has become slow and hard to extend, and who need a CMS they can run themselves.
- 04
Firms selling on proof
Companies whose results, methodology and named clients are the pitch, and need a site built to show them.
Can you build a brand from scratch for a services firm?
Yes. Convert Yesterday came with a strong offer and no identity, and we went from brief to launched brand in one week. That included the logo, a type and color system, guidelines and marketing collateral.
How long does a B2B services website take?
ScalixAI's brand and Framer site took 4 weeks. Its Webflow rebuild had 14 to 15 pages designed in 4 weeks and launched in 8. You get a detailed timeline before we start.
Will moving platforms hurt our SEO?
Not if the migration is planned for it. When we moved ScalixAI from Framer to Webflow we carried over every URL, redirect, schema tag and SEO signal that mattered, and rankings held through the switch.
How do you move a brand from the founder to the firm?
We lead with the firm's positioning, methodology and named client outcomes, and keep the founder's background further down the page as a trust anchor. For ScalixAI the Google credentials became proof, not the product.
Can you build calculators or lead qualification tools?
Yes. ScalixAI has a custom ROI calculator so prospects can model expected pipeline against their paid budget, built inside Webflow so the team can still edit it.
How much does it cost?
We don't publish price tiers because scope changes the number too much. There are three ways to work with us: a fixed-scope project with a fixed timeline and price, a monthly retainer, or hourly for audits and advisory. Book a 30-minute call and you'll have a scoped proposal with deliverables, timeline and cost after it.
Who will actually work on our project?
Senior designers and developers, and a founder on every project. No account managers and no handoff to juniors after the sales call. You get a shared Slack channel with the people doing the work.
Three ways to work with us.
All built for how founders actually operate.
No 12-month retainers with vague scopes. No mystery invoices. Pick the model that fits your stage, change it when your stage changes.
Project Based
Fixed scope, fixed timeline, fixed price. For launches, MVPs, brand identities, and marketing sites, with a senior team running it end to end and weekly demos. Start here if you already know what you need built.
Retainer
A dedicated design and dev pod inside your Slack, working off weekly priorities. No scope theatre. Start here if you're shipping continuously and tired of managing freelancers.
Hourly
Direct access to our seniors for advisory, audits, design sprints, and technical reviews. No minimum commitment. Start here if you want an expert opinion before committing to something bigger.