Faster, scalable Webflow rebuild for a B2B Google Ads agency
A B2B Google Ads agency run by an ex-Google Senior Growth Manager, training algorithms on closed revenue instead of clicks.
The Problem
ScalixAI is run by an ex-Google Senior Growth Manager who trains ad algorithms on closed revenue instead of clicks. The offer was sharp. The website wasn't matching it.
The old Framer site had a few problems stacking on top of each other:
• The positioning was founder-centric, which capped how prospects saw the company. Buyers were meeting one person, not an agency they could grow with.
• The Framer build had gotten slow and hard to extend. As pages piled up, shipping anything new on the homepage turned into a bottleneck.
The brief for the B2B website redesign was straightforward. Reposition ScalixAI as an agency, rebuild on something that can scale, and make the site actually convert.
Our Approach
Discovery and positioning. We went through the old site, mapped how B2B founders actually shop for paid media, and reframed the story. Instead of "meet the founder," it became "meet the operator-led agency running your account." The founder's Google background became proof, not the product.
Information architecture. We restructured the site around what B2B buyers actually check before booking a call: results, methodology, named clients, and risk reversal. Every page was built to answer a specific objection.
Design and iteration. We shipped 14 to 15 pages in 2.5 weeks with revisions included. The founder signed off on the direction in a single review, which told us the strategy was landing before we started polishing pixels.
Migration and development. We rebuilt the site in Webflow and moved it off Framer without breaking anything. Every URL, redirect, schema tag, and SEO signal that mattered was carried over.
What is a Framer to Webflow migration?
A Framer to Webflow migration is the process of rebuilding a website from Framer onto Webflow while keeping performance, SEO rankings, URLs, and schema intact. Teams usually do it when the site outgrows Framer around CMS scaling, custom components, and long-form content operations.
Key Design Decisions
1. Made the founder proof, not the product.
The old site was built around the founder's identity. The new one leads with agency-level positioning: capabilities, methodology, named client outcomes. The founder's Google credentials still show up, but further down the page as a trust anchor. This lets Scalixai grow past a personal brand without losing the credibility that closes deals.
2. Moved from Framer to Webflow for operational reasons.
Framer was fine when the site was five pages. It stopped being fine once ScalixAI needed to publish case studies, service pages, and comparison content regularly. Webflow's CMS, component model, and publishing workflow turned the site into something the team can actually operate day to day. Speed improved as a side effect. The new build is noticeably faster on both mobile and desktop.
3. Built custom components Webflow doesn't ship with.
Two big ones. First, a custom ROI calculator so prospects can model expected pipeline against their paid budget. Second, custom CMS components like comparison tables, in-content CTAs, and structured proof blocks, none of which Webflow's native CMS supports out of the box. These weren't nice-to-haves. The calculator qualifies leads inside the funnel. The CMS components let the team publish rich content without pulling in a developer every time.
4. Wove trust through the layout instead of parking it on one page.
Testimonials, case studies, and client logos aren't stuck in one section. They show up where they need to work: near pricing objections, near service explanations, near the primary CTA. Trust isn't a page on this site. It's a pattern.
The Outcome
• 14 to 15 pages designed in 4 weeks, approved by the founder in a single review with no major revisions.
• Migration finished without losing SEO or performance. Every URL, redirect, and schema tag preserved. Rankings held through the switch.
• Site speed and Lighthouse scores improved measurably over the old Framer build.
• Custom ROI calculator shipped, which isn't natively possible in Webflow, giving ScalixAI a real qualifying tool inside their funnel.
• CMS is now something the team can run themselves. New case studies, service pages, and blog posts go live without needing design or dev support.
The site finally matches the caliber of the offer. The founder trusted us to move fast without dropping quality, and Scalixai now has a platform it can grow into instead of one it's fighting against.
The part we can't say about ourselves
In my nine years of experience working with multiple agencies and speaking with hundreds of design and website firms, Hexcode has been the most impressive. They're communicative, responsive, and consistently goes above and beyond. I wouldn't hesitate to refer them to any of my clients looking for world-class design work.
Waqas Khokhar
Founder at ScalixAI
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