We have a new website.
Which sounds like a small thing to write a whole post about. It isn't.
The old Hexcode site was us in 2020. Still figuring out what we were, what we stood for, who we were actually for. This one is us finally knowing.
Six years of work, wrong turns, sharper instincts, and a point of view we'll actually defend. It's all in the new site. This is the longer version of why.
A little background, if you're new here
Ali and I started Hexcode in 2020, right after the first COVID wave. Everyone agreed it was a terrible time to start anything. We did it anyway. The idea was simple and it hasn't changed since. Be the design partner early-stage founders actually need, before they can afford to build a full team.
The first few years were us figuring it out. Who we're for. What we're not. The studio we wanted to be versus the one we thought we should be. That gap took a while to close.
Then the last stretch changed everything.
What we've been building
The founders we've worked with lately are of a different caliber. Clear thinkers, obsessed with what they're building, the kind of bias for action that makes you want to match their energy.
Delve. We've been their design partner for 15 months. Landing pages, proposals, Ads, collateral, and the part we're proud of is the speed. From brief to final delivery in just 24 hours. One team that owns all of it, so they're never stitching design together across five freelancers.
Mishmash. They make makeup for kids. They pitched on Shark Tank India and got told their site looked old and untrustworthy. Fair. But the episode wasn't airing for months, so instead of sitting on the feedback, they treated the air date as a deadline. They came to us right after the pitch and we rebuilt the whole site before the episode dropped.
So by the time the country watched the sharks tear the old site apart, it was already gone. Everyone who checked them out after the show landed on the new one.
And the fix was simpler than it sounds. Mishmash didn't have a weak brand. The personality was all there, already sitting in their logo. The old site just never used it, because it had been built to win at SEO and somewhere along the way forgot its job was making a parent trust it. We took the color, the character, the playfulness that already existed and actually put it on the site. Sales went up 20%, and the founder's first note was that customers were saying the site was part of why they trusted the brand.
Drizz. They came to us with a site the founder himself called terrible. We rebuilt it into something modern, fast, and scalable. Then traffic climbed so hard we broke it once or twice keeping up. Within months, active users more than tripled and people were spending 5x longer on the site.
And because founders like numbers, here's some.
Our clients raised $150M+. Products we helped ship crossed 100M+ users. Three of them exited.
We don't claim credit for any of that. We were in the room when it mattered. That's the job.
What we do now
Hexcode started as design and development. That's still the core, and it always will be. Brand identity, websites, product design, and the engineering to actually ship it.
But the work kept expanding, because founders don't need someone who stops at handoff. They need a partner who stays in it.
So now the same team handles the stuff that used to get passed off. Positioning, Copy, SEO, Conversion and so on. The levers that decide whether the thing you built actually gets used.
If it moves the product forward and we can genuinely add value, we're in.
Who we are now
When we started, it was two of us and a lot of conviction.
Today we're a team of 14.
The people on this team? Curious, Obsessive, Disciplined in a way that doesn't burn you out, it just compounds.
We've never advertised. Every project has come through referrals, which is the only proof that actually means anything. The work speaks, or it doesn't.
This still feels like the beginning to us. New site, bigger team, more we can do for the people we work with.
And if you're an early-stage founder and design keeps getting pushed to later, this is for you.
That's all this has ever been for.