Enhanced brand recall for a SAAS company via rebranding

  • Branding
  • Website Design
  • Webflow Development

  • Brand Designer
  • Web Designer
  • Motion Designer
  • Project Manager

Model of Cooperation
London, UK
3 months

The client

Sentinyl is a cutting-edge SaaS product designed to revolutionize asset management for various facilities. By leveraging sensor technology, Sentinyl empowers businesses to efficiently monitor their assets, ensuring optimal performance and uptime. Additionally, it offers a comprehensive Computerized Maintenance Management System (CMMS) solution, simplifying tasks like work order assignment, preventative maintenance scheduling, and overall maintenance management.

The challenge

The complexity of Sentinyl's product and its diverse range of features required an effective way to communicate its value proposition to both technical and non-technical audiences. The challenge was to make these features easily digestible and engaging. The absence of a user-friendly, informative website meant that potential customers struggled to understand Sentinyl's offerings. A significant online presence was required to generate leads and educate prospects about the benefits of their SaaS solution.

The solution

We began by crafting a unique and memorable logo that symbolized Sentinyl's core values of efficiency, reliability, and technological innovation. The logo combined sleek, modern design elements with subtle references to sensors and data, conveying the company's mission to provide cutting-edge asset management solutions. To establish a strong online presence, we developed a responsive marketing website. The website was designed with a user-centric approach, ensuring an intuitive and informative experience for visitors. To enhance the website's visual appeal and aid in conveying complex concepts, we designed custom illustrations and animations. These visuals simplified the understanding of Sentinyl's sensor-based asset management system and CMMS solution.

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